The total sales volume of Hepsiburada increased by 78% in the first quarter of the year compared to the same period of 2022 and reached ₺14.8 billion.
Hepsiburada announced the first quarter results of 2023. In the first quarter of the year, Hepsiburada achieved successful figures in all indicators of strategic importance for e-commerce and made a strong start to 2023.
Growth beyond predictions
The total sales volume of Hepsiburada reached ₺14.8 billion in the first quarter of 2023, exceeding the 70% growth forecast for the first quarter of the year.
Customer choice with 24.1 million orders in the first quarter
The number of orders placed by Hepsiburada customers on the Hepsiburada platform increased by 61% compared to the first quarter of the previous year and reached 24.1 million. Having completed the first quarter with 11.9 million customers while maintaining its current active customer base, Hepsiburada’s order frequency per customer increased by 52% from 4.9 to 7.5.
Active sellers exceeded 100 thousand, total products exceeded 180 million
Hepsiburada continued to provide comprehensive opportunities to its vendors and SMEs with its “My Business Partner in Hepsiburada” program. The number of active sellers selling through the platform increased by 21% compared to the same quarter of the previous year and rose to 100.7 thousand. The number of products on the platform increased by 63% compared to the same quarter of the previous year and reached 180 million. The share of marketplace sales in total sales volume was 68%.
Hepsiburada Premium Member exceeds 1 Million, NPS Leadership continues
Hepsiburada continued its leadership in the sector in the first quarter of 2023, according to its Net Promoter Score (NPS) performance, which is used to measure customer loyalty and experience and calculated as a result of independent research.
“Hepsiburada Premium”, which is the first membership-based loyalty program developed and implemented in Turkiye, reached 915 thousand members as of the end of March and 1 million as of April 30.
84% of Hepsiburada orders were delivered the next day
As one of the top five cargo companies in Turkiye with its services in 81 provinces, HepsiJet delivered 84% of the orders whose seller is Hepsiburada in the first quarter of 2023, all over Turkiye the next day. HepsiJet not only delivers the orders placed on the Hepsiburada platform, but also undertakes the cargo transportation of different brands.
With more than 1,400 companies providing cargo services outside of the Hepsiburada platform, HepsiJet achieved a customer satisfaction score of 90% in the first quarter, thanks to its services such as Delivery by Appointment, Delivery by Appointment the Next Day and Return by Appointment at the Door.
Shopping friend Hepsipay has reached 11.8 million users
Hepsiburada’s new generation payment method, Hepsipay, which offers e-wallet and payment gateway solution, reached 11.8 million users as of the end of the first quarter of 2023. 87% of the total sales made on the Hepsiburada platform were made through Hepsipay’s easy and secure payment solution, Hepsipay Wallet.
The Buy Now Pay Later application offered by Hepsipay, on the other hand, offered more than 180 thousand customers the opportunity to shop without delaying their needs and without being stuck with their credit card limits.
Total Sales Volume Adjusted for Inflation ₺15.1 billion
As the first and only Turkish company to represent Turkiye on the world technology stock market Nasdaq, Hepsiburada has also announced the first quarter data of 2023, in line with international financial reporting standards, without the effect of inflation. In the first quarter of 2023, Hepsiburada’s total sales volume calculated according to inflation accounting increased by 15% compared to the same quarter of the previous year and reached ₺15.1 billion, while EBITDA calculated according to inflation accounting became ₺7.3 million.
Hepsiburada CEO Nilhan Onal Gokcetekin: We Will Become the Biggest Solution Partner of E-commerce and Retail Players with HepsiJet and Hepsipay
Hepsiburada CEO Nilhan Onal Gokcetekin made the following assessment regarding the first quarter financial results of 2023:
“We started the year 2023 with the pain of the earthquake disaster that stifled our country. In this quarter, while trying to heal the wounds of the earthquake as Turkiye’s Hepsiburada, we also achieved a 78% growth in our total sales volume compared to the previous year, within the framework of the strategy we put forward. With our growth rate, we achieved the highest profitability rate in the last period and achieved EBITDA of ₺176 million.
We continued to gain the trust of our customers with our superior service understanding and solutions that support purchasing power, and by continuing to be the “most recommended e-commerce brand” in the Turkish e-commerce market, we consolidated our leading position in this field. Redefining the bond we have established with our customers, Hepsiburada Premium has reached one million users in just 10 months.
This quarter, we took important steps in our goal of making HepsiJet, which grows day by day with the technology-oriented logistics solutions it brings to the sector, the most important solution partner for all e-commerce players. On the other hand, with Hepsipay, we have come a long way in sharing our financial technology capabilities with our new corporate customers. We believe that Hepsipay’s secure and fast payment solutions and maturity opportunities will bring important opportunities for the retail sector of our country.
While providing a high customer experience, we focus on sustainable and efficient growth together with our stakeholders. We are determined to continue these strong results we achieved in the first quarter of 2023. In this context, we foresee an annual increase of approximately 95% in our total sales volume and a continuation of our profitability for the second quarter of the year. As the national team of e-commerce, I would like to thank all our stakeholders who contributed to this success.”
Source: Egirisim / Prepared by Irem Yildiz