Last month, the most preferred brands in the Turkish used online vehicle market were Volkswagen, Renault and Fiat, respectively. The most preferred passenger car models were Passat, Egea and Clio, while the light commercial models were Doblo, Ford Transit/Tourneo Courier and Fiorino.
According to the data compiled from Indicata’s second-hand online market report, 168,181 units were sold in the second-hand online passenger and light commercial vehicle market in Turkiye last month (when vehicles that have been completely removed from the advertisement are considered sold).
Sales increased by 16.2% compared to October last month, and by 10% in the total of the first 11 months compared to the same period of 2021.
Top 10 brands got a 77.2% share of the market
Volkswagen (VW) became the most preferred automotive brand (passenger and light commercial) in the second-hand online market with 22,977 sales in November. Renault followed VW with 22 thousand 99 units and Fiat with 20 thousand 877 units.
Ford with 16 thousand 733 units, Opel with 8 thousand 914 units, BMW with 8 thousand 651 units, Hyundai with 8 thousand 186 units, Peugeot with 8 thousand 107 units, Mercedes Benz with 7 thousand 368 units and Toyota with 5 thousand 865 units took place in the top 10.
Last month, 77.2% of the vehicles sold in the second-hand online passenger and light commercial vehicle market were made by these top 10 brands.
Passat remained in first place
In the second-hand online passenger car market, a total of 135,686 sales were made in November. VW’s Passat model became the best-selling model with 7 thousand 43 units.
VW Passat was followed by Fiat Egea with 6 thousand 907 units, Renault Clio with 6 thousand 771 units, Renault Megane with 6 thousand 2 units, Ford Focus with 4 thousand 219 units and Opel Astra with 3 thousand 769 units. It was followed by Toyota Corolla with 3 thousand 755 units, VW Polo with 3 thousand 254 units, VW Golf with 3 thousand 226 units and BMW 5 Series with 3 thousand 187 units.
The 10 models in question accounted for 36% of total passenger sales.
Doblo preferred in light commercial
Last month, 32 thousand 495 units were sold in the second-hand online light commercial vehicle market.
Fiat Doblo was the best-selling light commercial model in November with 4,609 units, while Ford Transit/Tourneo Courier ranked second with 3,865 sales, and Fiat Fiorino was third with 3,834 units.
These models were followed by Ford Transit/Tourneo Connect with 2 thousand 247 sales, VW Cady with 2 thousand 180 units, Ford Transit with 2 thousand 96 units, VW Transporter with 1.662 units, Renault Kangoo with 1.259 units, Peugeot Partner with 1.200 units and Citroen Berlingo with 1.116 units.
The 10 models in question accounted for 74% of the total light commercial vehicle sales.
Renault was the fastest selling car
While the sales rate in the Turkish market was 42 days on average in November, Fiat was the fastest selling brand with 32 days.
The slowest selling brand was Mercedes-Benz and BMW, with a sales rate of 59 days.
More than 450 thousand used vehicle data are analyzed daily
Indicata, a business intelligence kit that combines machine learning, artificial intelligence and big data, analyzes more than 450 thousand used vehicle data daily by scanning the used online vehicle market in Turkiye.
The sales data in the report is based on the advertisement data of more than 40 thousand institutions and organizations engaged in second-hand trade in the online market. These include listing sites such as sahibinden, Arabam, Letgo, and VavaCars, as well as corporate second-hand websites of OEMs, institutions and platforms where high volume sales are made, such as Leaseplan, Intercity and Otokoç.
The figures do not include data on individual vehicle advertisements.
Institutions that trade second-hand on the online platform are withdrawing the advertisements of the vehicles they offer for two reasons. First, it revises the prices of the vehicles in the advertisement according to the changing market conditions and republishes the advertisement. Indicata also monitors when the aforementioned advertisements are re-published.
Secondly, the trading institution withdraws it from the ad because it has sold its broker and publishes an ad for a broker that it will resell. This second group of vehicle listings, that is, vehicles that are completely removed from the listing, are considered “for sale”.
Source: Trthaber / Translated by Irem Yildiz