Sellers in Yiwu, known as the “supermarket of the world,” are using artificial intelligence (AI) technology to promote their products in 36 languages, including Turkish, to customers from different countries. Yiwu, located in the southern part of China’s Zhejiang province, is described as the “supermarket of the world” with its giant wholesale market.
In recent years, Yiwu has been trying to increase its international competitiveness with the support of artificial intelligence (AI) technology. Last year, an artificial intelligence service platform was introduced to sellers in Yiwu International Trade City. Thanks to this platform, sellers in Yiwu can easily share videos they have prepared in Chinese in multiple languages according to their needs.
According to data, more than 10,000 sellers in Yiwu are using artificial intelligence technology to sell their products. Making short videos, taking product photos, and even designing products have become much easier.
Fu Miaoling, who has a store in Yiwu International Trade City, said that she can reach customers from all over the world by using artificial intelligence technology. Fu said, “This effective and smart method can help our traders overcome the language barrier in foreign trade. By translating Chinese content into 36 languages including Turkish, English, Russian, Spanish, and Arabic, it can increase the number of countries and regions we cooperate with. Artificial intelligence facilitates us in receiving price quotes and orders from customers, creating product visuals and detailed pages, reducing communication costs, and also creating virtual portraits and videos to enhance marketing effectiveness and business efficiency.”
Hosting more than 15,000 entrepreneurs from over 100 countries, Yiwu has become an important center for the production and wholesale of small commodities with approximately 2.1 million product varieties after decades of development. According to information from Yiwu Customs, the city’s total import and export reached 566 billion yuan (approximately 80 billion dollars) in 2023, an increase of 18.2 percent annually.”
source: tr.investing.com/ prepared by Melisa Beğiç