€70 million investment from Haier to establish a factory and R&D Center in Turkiye

Following the dishwashing and drying factories it put into operation in Eskisehir with an investment of €85 million in 2021, Haier has now opened its cooking products factory and R&D Center in Turkiye with a new investment of €70 million.

Haier Europe, operating under Haier Smart Home, opened a new baking factory and R&D Center in Eskisehir. With this milestone investment of €70 million, Haier expanded its industrial footprint in Europe with Turkiye and once again confirmed the importance of our country in its corporate growth strategy. The factory, where the latest technology built-in oven and stove product groups will be manufactured with high technology and artificial intelligence-oriented engineering systems, fully automatic production line processes, is located on an area of 56 thousand square meters. With the new factory, which employs more than 500 people with a production capacity of 1.2 million units per year, Haier’s employment in Turkiye has reached 2,500 people.

The opening of the new factory was held with the participation of the Minister of Industry and Technology of the Republic of Turkiye Mehmet Fatih Kacir, the Ambassador of the People’s Republic of China to Turkiye Liu Shaobin, Eskisehir Provincial Governor Huseyin Aksoy and Haier Europe CEO Yannick Fierling, as well as local officials and representatives of the Turkish business world.


Yannick Fierling, CEO of Haier Europe, stated that with this investment, they have once again confirmed that they have positioned Turkiye as a long-term strategic partner, and said: “Following Haier’s drying and dishwashing production process, which started in Eskisehir in 2021, we are starting to produce Haier’s cooking products in Eskisehir. This strategic project reinforces our success in the premium market and meets the high expectations of our kitchen channel customers. Turkiye, which is the largest production and export center in Europe for Haier, which ranks first in the world according to Euromonitor International’s 2023 white goods sales figures, is a very valuable partner in fulfilling our goal of serving global markets. While our cooker products that we produce in Turkiye will take their place in the Turkish market, they will also be exported to many countries in the world, especially Europe. I must also emphasize that we are grateful to the extraordinary skills of Turkiye and its people.”


The baking factory was designed to reflect Haier Europe’s commitment to sustainability and reducing its environmental footprint. The Class A building will guarantee an estimated 60% reduction in carbon emissions compared to standard technologies, thanks to renewable energy sources, fully electric assembly lines, and recycled materials to counter the increasing use of plastic.


Minister of Industry and Technology Mehmet Fatih Kacir, who attended the opening, said that Turkiye is a profitable and reliable address for investors with its competitive business environment, attractive incentive packages, stable financial infrastructure and macroeconomic balance. Minister Kacir pointed out that the white goods sector, which is a net exporter with $5.5 billion of exports, adds strength to the economy with 60 thousand direct and 600 thousand indirect jobs. White goods products produced in Turkiye carry the innovative spirit of our country’s industry, R&D and quality-oriented production approach to homes around the world. They proudly represent Turkiye’s name all over the world.”

Source: Patronlardunyasi / Prepared by Irem Yildiz

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