Mobile ad spending will reach $362 billion in 2023, down 7.5% from the previous year.
We have now left 2022 behind. 2022, which we expected to be more normal after the pandemic that affected the whole world in 2020, was unfortunately a year in which global troubles were experienced and expectations differed. Ongoing supply chain problems, war in Ukraine, cryptocurrency collapse, rising inflation put businesses in a difficult situation. Research has shown that despite all this, consumers trust mobile applications more than ever before.
Mobile ad spending to reach $362 billion in 2023, down 7.5% from the previous year
Mobile application and advertising experts predict that mobile ad spending will reach $362 billion in 2023, down 7.5% from the previous year, with the impact of the World Cup and Winter Olympics. Let’s take a look at the way mobile ad spending and consumer spending will follow in 2023, and the expectations in this direction.
Source: Webrazzi / Translated by Irem Yildiz
