Trendyol, one of the largest e-commerce platforms in our country, announced that it aims to increase the number of foreign customers to 5 million in 3 years, within the scope of its global expansion.
Trendyol, one of the biggest e-commerce companies in Turkiye, keeps its future plans for the global market big. Trendyol aims to increase the number of international customers to 5 million in 3 years.
Trendyol Group CMO Erdem Inan said, “We aim to increase the number of our customers abroad to 5 million in 3 years. We will also increase the revenue (GMV) of our sellers from sales to global customers by 35 times. We are working to become the leading e-commerce company in the EMEA region.”
Inan said that through Trendyol, sellers, most of whom are SMEs, artisans and domestic producers, have the opportunity to grow by digitizing their businesses.
Indicating that hundreds of thousands of people work in the operations carried out by the vendors through Trendyol, Inan said, “We provide employment opportunities to hundreds of thousands of people in different sectors such as cargo distribution, packaging and customer service. Thus, we contribute to our economy, directly and indirectly, with a total employment of 2 million people.”
Emphasizing that they have taken important steps to bring Turkish manufacturers and domestic products to customers globally, Inan said, “Currently, we are involved in more than 50 global e-commerce platforms such as Zalando, Asos, Namshi. At the same time, we bring Turkish manufacturers together with our customers in 27 European countries via trendyol.com/de, which is exclusive to our customers in Germany, and trendyol.com/en for English-speaking countries. In line with our international expansion roadmap, we opened our first office in Berlin. In our first year, we reached a business volume of 1 million customers in Germany. Our Amsterdam office followed Berlin. By 2023, Luxembourg and London offices will follow.”
Explaining that they cooperated with the United Brands Association, Inan said, “We bring the products of BMD member Turkish brands to millions of customers in the global market. In line with our goal of contributing to the national economy with e-export, we will invest $500 million in the next 3 years in the focus of technology, logistics and marketing. We will also support to increase the awareness of Turkish products abroad.”
The 2023 e-export volume target is $1 billion
Indicating that they continue to work in the Saudi Arabian market, Inan said:
“We have made a new collaboration with Saudi Arabian retail company Fawaz Alhokair Group. We have taken the first step of a strategically important partnership in increasing the bilateral e-commerce volume between Turkiye and Saudi Arabia. In the first place, we will e-export our domestic products produced in 600 factories across Turkiye, in cooperation with Fawaz Alhokair Group, to Saudi Arabia. The synergy created by Fawaz Alhokair Group’s operational capabilities and market knowledge and Trendyol’s advanced technological infrastructure, logistics and production competencies will provide Turkish manufacturers and sellers with access to the Saudi Arabian market. In this sense, we wholeheartedly believe in the success of cooperation.
At the same time, we signed a cooperation agreement with Kazakh Big Way KZ logistics company in order to develop e-commerce between manufacturers in Kazakhstan and Turkiye. With this cooperation, it is aimed to develop e-commerce between manufacturers in Kazakhstan and Turkiye. In this context, we are proud to sign a cooperation that we believe will make a significant contribution to the increase of bilateral trade between the two countries.”
Inan stated that they attach great importance to international operations and said, “We aim to increase the number of our customers abroad to 5 million in 3 years. We will also increase the revenue (GMV) of our sellers from sales to global customers by 35 times. We are working to be the leading e-commerce company in the EMEA region. While we target our e-export volume to be $1 billion in 2023, we plan to increase the share of e-exports in Trendyol’s total sales to 33% in 5 years.”
Reminding that they contribute to customers by collaborating in the country, Inan said, “We signed a letter of intent with Turkiye’s global mobility brand Togg, which set out with the mission of being a technology and ecosystem provider by providing user-oriented services around smart devices, to provide users with an uninterrupted experience. We will mutually integrate the services created for users within the scope of the cooperation that will take the user experience to the next level and will be implemented in three phases. We will also establish joint working groups for integration projects with Togg.”
Source: Egirisim / Translated by Irem Yildiz